The second floor contains the world’s largest Gentle Monster store, while the third acts as an exhibition space, and Tamburins takes up the fourth with a large outdoor terrace. Upon entering the first floor, shoppers are greeted by a large black robotic tarantula installation, while horses with mechanical tails that can whip around are dotted throughout the café area.
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Covering 500 square meters and expanding to four floors from three, this marks Tamburins’ first offline presence in China. It is the second Haus worldwide, following the opening of a location in Dosan, Seoul, in February. The company has revamped its Shanghai flagship space on Huaihai Road to reveal Haus, an expanded multibrand concept that combines all of its brands - including its eyewear designs, desserts café Nudake and beauty brand Tamburins. on the table there is an array of desserts that redefine pastry which provokes all five senses.SHANGHAI - South Korea’s Gentle Monster, which rose to popularity for its boundary-breaking approach to the retail experience by merging bold art installations into its stores, is upping the ante once again. the long table crossing the room through the center greets the visitors upon entering. the design follows the taste of meditation theme which aims to enable visitors to focus on the sense of taste. Lastly, the B1F is occupied by NUDAKE’s first flagship store in korea. a kinetic object inspired by reed in the wind was created in-house and emphasizes TAMBURINS’ core values of elegance and uniqueness. collaborative art pieces with artists such as chulan kwak, mercedes vicente and casper kang add grandeur to the space. The 4th floor is occupied by TAMBURIN’s second flagship store and showcases a balanced, elegant space which referenced nature for its design. here, a 6-legged walking robot THE PROBE, made by Gentle Monster’s own robot lab after a year of research acts as a symbolic element of the grand concept that HAUS DOSAN seeks to deliver as well as the brand’s experimental philosophy to continue to provoke customers’ emotions. the sunglasses third floor, shows a part of the past and the future world coming together to create a discontinued mood. the optical eyewear section was designed under the concept of minimalism and moderation and features a media installation by jonas lindstroem. each category has been assigned to a floor (2 and 3 respectively), and each expresses a contrasting mood and concept. GENTLE MONSTER has divided their eyewear into two different sections - optical eyewear and sunglasses. Bold cat-eye frames, oversized lenses and more. the installation sets the overall tone of the building by generating a bizarre scene that represents the brand’s bold and daring philosophy. Gentle Monster Debuts New Eyewear Styles in 2022 Pre-Collection Campaign. a massive structure in the center made in collaboration with artist frederik heyman brings his 3D pieces to real life.
Explore Innovative Eyewear Designs, Crafted With. upon entering, guests will face a space that has been designed to generate an emotional provocation. Shop The Latest Collection Of GENTLE MONSTER Luxury Eyewear. Lee says that having Kendall Jenner or Gigi Hadid photographed in Gentle Monsters lenses doesnt necessarily move the sales needle.
That means less emphasis on celebrity placements. inside, visitors will find the brand’s eyewear, as well as TAMBURINS cosmetic brand and NUDAKE’s imaginative deserts. Gentle Monster started out as an optical company, but the goal is to make it a creatively disruptive corporation.
With HAUS DOSAN, GENTLE MONSTER unveils its first project under the UNOPENED:FUTURE theme. sybarite and gentle monster curate an experiential dichotomy between SKP-S and the beijing streets outside to create an immediate atmospheric shift. the number ‘01’ is derived from quantum mechanics, and represents the future forward direction, whereas HAUS is a metaphorical description of the future retail which will be home to various brands. the venue, which is a mix of retail, exhibition space and experimentation space, symbolizes the direction the brand seeks to pave within the realm of future retail. South korean sunglasses brand GENTLE MONSTER has opened the doors of HAUS DOSAN 0 10 10 10, a massive concrete space located in seoul, south korea.